diff --git a/readme.md b/readme.md
index 3577ff5..5b10424 100644
--- a/readme.md
+++ b/readme.md
@@ -10,6 +10,7 @@ The goal is to:
 It is well suited for data from outside systems that 
 * requires complex transformation (parsing and mapping)
 * original data is retained for reference
+* don't feel like writing a map-reduce
 
 use cases:
 * on-going bank feeds