diff --git a/superset-frontend/src/dashboard/components/nativeFilters/FilterBar/index.tsx b/superset-frontend/src/dashboard/components/nativeFilters/FilterBar/index.tsx
index 25284126d0..61014a6e0f 100644
--- a/superset-frontend/src/dashboard/components/nativeFilters/FilterBar/index.tsx
+++ b/superset-frontend/src/dashboard/components/nativeFilters/FilterBar/index.tsx
@@ -47,6 +47,7 @@ import { useTabId } from 'src/hooks/useTabId';
 import { logEvent } from 'src/logger/actions';
 import { LOG_ACTIONS_CHANGE_DASHBOARD_FILTER } from 'src/logger/LogUtils';
 import { FilterBarOrientation, RootState } from 'src/dashboard/types';
+import { UserWithPermissionsAndRoles } from 'src/types/bootstrapTypes';
 import { checkIsApplyDisabled } from './utils';
 import { FiltersBarProps } from './types';
 import {
@@ -149,6 +150,10 @@ const FilterBar: React.FC<FiltersBarProps> = ({
   const canEdit = useSelector<RootState, boolean>(
     ({ dashboardInfo }) => dashboardInfo.dash_edit_perm,
   );
+  const user: UserWithPermissionsAndRoles = useSelector<
+    RootState,
+    UserWithPermissionsAndRoles
+  >(state => state.user);
 
   const [filtersInScope] = useSelectFiltersInScope(nativeFilterValues);
 
@@ -220,7 +225,10 @@ const FilterBar: React.FC<FiltersBarProps> = ({
   }, [dataMaskAppliedText, setDataMaskSelected]);
 
   useEffect(() => {
-    publishDataMask(history, dashboardId, updateKey, dataMaskApplied, tabId);
+    // embedded users can't persist filter combinations
+    if (user?.userId) {
+      publishDataMask(history, dashboardId, updateKey, dataMaskApplied, tabId);
+    }
     // eslint-disable-next-line react-hooks/exhaustive-deps
   }, [dashboardId, dataMaskAppliedText, history, updateKey, tabId]);