diff --git a/CODE_OF_CONDUCT.md b/CODE_OF_CONDUCT.md
index cab647121f..a328cf44d7 100644
--- a/CODE_OF_CONDUCT.md
+++ b/CODE_OF_CONDUCT.md
@@ -106,7 +106,7 @@ This statement thanks the following, on which it draws for content and inspirati
 
 # Slack Community Guidelines
 
-If you decide to join the [Community Slack](https://join.slack.com/t/apache-superset/shared_invite/zt-1jp6hjzrq-H0PlFtToyLWuPiJDuRWCNw), please adhere to the following rules:
+If you decide to join the [Community Slack](http://bit.ly/join-superset-slack), please adhere to the following rules:
 
 **1. Treat everyone in the community with respect.**
 
diff --git a/README.md b/README.md
index 2e23c970c7..ce80586287 100644
--- a/README.md
+++ b/README.md
@@ -25,7 +25,7 @@ under the License.
 [![PyPI version](https://badge.fury.io/py/apache-superset.svg)](https://badge.fury.io/py/apache-superset)
 [![Coverage Status](https://codecov.io/github/apache/superset/coverage.svg?branch=master)](https://codecov.io/github/apache/superset)
 [![PyPI](https://img.shields.io/pypi/pyversions/apache-superset.svg?maxAge=2592000)](https://pypi.python.org/pypi/apache-superset)
-[![Get on Slack](https://img.shields.io/badge/slack-join-orange.svg)](https://join.slack.com/t/apache-superset/shared_invite/zt-1jp6hjzrq-H0PlFtToyLWuPiJDuRWCNw)
+[![Get on Slack](https://img.shields.io/badge/slack-join-orange.svg)](http://bit.ly/join-superset-slack)
 [![Documentation](https://img.shields.io/badge/docs-apache.org-blue.svg)](https://superset.apache.org)
 
 <img
@@ -129,7 +129,7 @@ Want to add support for your datastore or data engine? Read more [here](https://
 ## Get Involved
 
 - Ask and answer questions on [StackOverflow](https://stackoverflow.com/questions/tagged/apache-superset) using the **apache-superset** tag
-- [Join our community's Slack](https://join.slack.com/t/apache-superset/shared_invite/zt-1jp6hjzrq-H0PlFtToyLWuPiJDuRWCNw)
+- [Join our community's Slack](http://bit.ly/join-superset-slack)
   and please read our [Slack Community Guidelines](https://github.com/apache/superset/blob/master/CODE_OF_CONDUCT.md#slack-community-guidelines)
 - [Join our dev@superset.apache.org Mailing list](https://lists.apache.org/list.html?dev@superset.apache.org)
 
diff --git a/docs/docs/contributing/contributing-page.mdx b/docs/docs/contributing/contributing-page.mdx
index e8ac10d143..1619d7fed7 100644
--- a/docs/docs/contributing/contributing-page.mdx
+++ b/docs/docs/contributing/contributing-page.mdx
@@ -12,7 +12,7 @@ The core contributors (or committers) to Superset communicate primarily in the f
 which can be joined by anyone):
 
 - [Mailing list](https://lists.apache.org/list.html?dev@superset.apache.org)
-- [Apache Superset Slack community](https://join.slack.com/t/apache-superset/shared_invite/zt-1jp6hjzrq-H0PlFtToyLWuPiJDuRWCNw)
+- [Apache Superset Slack community](http://bit.ly/join-superset-slack)
 - [GitHub issues and PR's](https://github.com/apache/superset/issues)
 
 More references:
diff --git a/docs/docusaurus.config.js b/docs/docusaurus.config.js
index 2df9fdf130..cc1fbb5868 100644
--- a/docs/docusaurus.config.js
+++ b/docs/docusaurus.config.js
@@ -211,7 +211,7 @@ const config = {
               },
               {
                 label: 'Slack',
-                href: 'https://join.slack.com/t/apache-superset/shared_invite/zt-1jp6hjzrq-H0PlFtToyLWuPiJDuRWCNw',
+                href: 'http://bit.ly/join-superset-slack',
               },
               {
                 label: 'Mailing List',
diff --git a/docs/src/pages/community.tsx b/docs/src/pages/community.tsx
index f9c3b270d0..52d8bb3306 100644
--- a/docs/src/pages/community.tsx
+++ b/docs/src/pages/community.tsx
@@ -23,7 +23,7 @@ import Layout from '@theme/Layout';
 
 const links = [
   [
-    'https://join.slack.com/t/apache-superset/shared_invite/zt-1jp6hjzrq-H0PlFtToyLWuPiJDuRWCNw',
+    'http://bit.ly/join-superset-slack',
     'Slack',
     'interact with other Superset users and community members',
   ],