diff --git a/NOTICE b/NOTICE
index d32dd0e9ee..efc0bb27fa 100644
--- a/NOTICE
+++ b/NOTICE
@@ -1,5 +1,5 @@
 Apache Superset (incubating)
-Copyright 2016-2019 The Apache Software Foundation
+Copyright 2016-2020 The Apache Software Foundation
 
 This product includes software developed at The Apache Software
 Foundation (http://www.apache.org/).
diff --git a/README.md b/README.md
index 1d282f40e1..f3c8abf484 100644
--- a/README.md
+++ b/README.md
@@ -135,7 +135,7 @@ Contributing
 ------------
 
 Interested in contributing? Casual hacking? Check out
-[Contributing.MD](https://github.com/airbnb/superset/blob/master/CONTRIBUTING.md)
+[Contributing.MD](https://github.com/apache/incubator-superset/blob/master/CONTRIBUTING.md)
 
 
 Who uses Apache Superset (incubating)?
diff --git a/RELEASING/README.md b/RELEASING/README.md
index d2e94219be..5669db9800 100644
--- a/RELEASING/README.md
+++ b/RELEASING/README.md
@@ -54,37 +54,6 @@ need to be done at every release.
     svn commit -m "Add PGP keys of new Superset committer"
 ```
 
-## Crafting a source release
-
-When crafting a new minor or major release we create
-a branch named with the release MAJOR.MINOR version (on this example 0.34).
-This new branch will hold all PATCH and release candidates
-that belong to the MAJOR.MINOR version.
-
-The MAJOR.MINOR branch is normally a "cut" from a specific point in time from the master branch.
-Then (if needed) apply all cherries that will make the PATCH
-
-Next update the `CHANGELOG.md` with all the changes that are included in the release. Make sure you have
-set your GITHUB_TOKEN environment variable.
-
-```bash
-# will overwrites the local CHANGELOG.md, somehow you need to merge it in
-github-changes -o apache -r incubator-superset --token $GITHUB_TOKEN --between-tags <PREVIOUS_RELEASE_TAG>...<CURRENT_RELEASE_TAG>
-```
-
-Then, in `UPDATING.md`, a file that contains a list of notifications around
-deprecations and upgrading-related topics,
-make sure to move the content now under the `Next Version` section under a new
-section for the new release.
-
-Finally bump the version number on `superset-frontend/package.json`:
-
-```json
-    "version": "0.34.1"
-```
-
-Commit the change with the version number, then git tag the version with the release candidate and push to the branch
-
 ## Setting up the release environment (do every time)
 
 As the vote process takes a minimum of 72h (community vote) + 72h (IPMC) vote,
@@ -96,26 +65,60 @@ the wrong files/using wrong names. There's a script to help you set correctly al
 necessary environment variables. Change your current directory to `superset/RELEASING`
 
 ```bash
-    # usage: set_release_env.sh <SUPERSET_VERSION> <SUPERSET_VERSION_RC> "<PGP_KEY_FULLNAME>"
-    . ./set_release_env.sh XX.YY.ZZ QQ "YOUR PGP KEY NAME"
+    # usage: . set_release_env.sh <SUPERSET_VERSION_RC> <PGP_KEY_FULLNAME>
+    # example: . set_release_env.sh 0.35.2rc1 myid@apache.org
 ```
 
-The script will output the exported variables. Here's example for 0.34.1 RC1:
+The script will output the exported variables. Here's example for 0.35.2rc2:
 
 ```
     -------------------------------
     Set Release env variables
-    SUPERSET_VERSION=0.34.1
+    SUPERSET_PGP_FULLNAME=myid@apache.org
+    SUPERSET_VERSION_RC=0.35.2rc1
+    SUPERSET_GITHUB_BRANCH=0.35
+    SUPERSET_TMP_ASF_SITE_PATH=/tmp/incubator-superset-site-0.35.2
+    SUPERSET_RELEASE_RC=apache-superset-incubating-0.35.2rc1
+    SUPERSET_RELEASE_RC_TARBALL=apache-superset-incubating-0.35.2rc1-source.tar.gz
     SUPERSET_RC=1
-    SUPERSET_PGP_FULLNAME=You PGP Key Name
-    SUPERSET_VERSION_RC=0.34.1rc1
-    SUPERSET_RELEASE=apache-superset-incubating-0.34.1
-    SUPERSET_RELEASE_RC=apache-superset-incubating-0.34.1rc1
-    SUPERSET_RELEASE_TARBALL=apache-superset-incubating-0.34.1-source.tar.gz
-    SUPERSET_RELEASE_RC_TARBALL=apache-superset-incubating-0.34.1rc1-source.tar.gz
+    SUPERSET_CONFIG_PATH=/Users/ville/superset/superset_config.py
+    SUPERSET_RELEASE=apache-superset-incubating-0.35.2
+    SUPERSET_RELEASE_TARBALL=apache-superset-incubating-0.35.2-source.tar.gz
+    SUPERSET_VERSION=0.35.2
     -------------------------------
 ```
 
+## Crafting a source release
+
+When crafting a new minor or major release we create
+a branch named with the release MAJOR.MINOR version (on this example 0.35).
+This new branch will hold all PATCH and release candidates
+that belong to the MAJOR.MINOR version.
+
+The MAJOR.MINOR branch is normally a "cut" from a specific point in time from the master branch.
+Then (if needed) apply all cherries that will make the PATCH
+
+Next update the `CHANGELOG.md` with all the changes that are included in the release. Make sure you have
+set your GITHUB_TOKEN environment variable.
+
+```bash
+# will overwrites the local CHANGELOG.md, somehow you need to merge it in
+github-changes -o apache -r incubator-superset --token $GITHUB_TOKEN -b $SUPERSET_GITHUB_BRANCH
+```
+
+Then, in `UPDATING.md`, a file that contains a list of notifications around
+deprecations and upgrading-related topics,
+make sure to move the content now under the `Next Version` section under a new
+section for the new release.
+
+Finally bump the version number on `superset-frontend/package.json` (replace with whichever version is being released excluding the RC version):
+
+```json
+    "version": "0.35.2"
+```
+
+Commit the change with the version number, then git tag the version with the release candidate and push to the branch
+
 ## Preparing the release candidate
 
 The first step of preparing an Apache Release is packaging a release candidate
@@ -138,7 +141,7 @@ This can be overriden by setting `SUPERSET_SVN_DEV_PATH` environment var to a di
 
 ### Build and test the created source tarball
 
-To build and run the just created tarball
+To build and run the **local copy** of the recently created tarball:
 ```bash
     # Build and run a release candidate tarball
     ./test_run_tarball.sh local
@@ -158,7 +161,7 @@ Now let's ship this RC into svn's dev folder
 
 ### Build and test from SVN source tarball
 
-To make a working build given a tarball
+To build and run the recently created tarball **from SVN**:
 ```bash
     # Build and run a release candidate tarball
     ./test_run_tarball.sh
diff --git a/RELEASING/make_tarball.sh b/RELEASING/make_tarball.sh
index 3d0c180f1e..4a61066cd5 100755
--- a/RELEASING/make_tarball.sh
+++ b/RELEASING/make_tarball.sh
@@ -22,8 +22,8 @@ usage() {
 }
 
 if [ -z "$1" ] || [ -z "$2" ] || [ -z "$3" ]; then
-  if [ -z "${SUPERSET_VERSION}" ] || [ -z "${SUPERSET_RC}" ] || [ -z "${SUPERSET_PGP_FULLNAME}" ]; then
-    echo "No parameters found an no required environment variables set"
+  if [ -z "${SUPERSET_VERSION}" ] || [ -z "${SUPERSET_RC}" ] || [ -z "${SUPERSET_PGP_FULLNAME}" ] || [ -z "${SUPERSET_RELEASE_RC_TARBALL}" ]; then
+    echo "No parameters found and no required environment variables set"
     echo "usage: make_tarball.sh <SUPERSET_VERSION> <SUPERSET_RC> <PGP_KEY_FULLBANE>"
     usage;
     exit 1
@@ -32,6 +32,7 @@ else
   SUPERSET_VERSION="${1}"
   SUPERSET_RC="${2}"
   SUPERSET_PGP_FULLNAME="${3}"
+  SUPERSET_RELEASE_RC_TARBALL="apache-superset-incubating-${SUPERSET_VERSION_RC}-source.tar.gz"
 fi
 
 SUPERSET_VERSION_RC="${SUPERSET_VERSION}rc${SUPERSET_RC}"
diff --git a/RELEASING/send_email.py b/RELEASING/send_email.py
index 27da07f8d2..678d5bbfdb 100755
--- a/RELEASING/send_email.py
+++ b/RELEASING/send_email.py
@@ -15,9 +15,9 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 #
-from typing import List
 import smtplib
 import ssl
+from typing import List
 
 try:
     import jinja2
@@ -39,7 +39,7 @@ PROJECT_DESCRIPTION = "Apache Superset (incubating) is a modern, enterprise-read
 def string_comma_to_list(message: str) -> List[str]:
     if not message:
         return []
-    return message.split(",")
+    return [element.strip() for element in message.split(",")]
 
 
 def send_email(
diff --git a/RELEASING/set_release_env.sh b/RELEASING/set_release_env.sh
index 8c87874723..dca862dd64 100755
--- a/RELEASING/set_release_env.sh
+++ b/RELEASING/set_release_env.sh
@@ -16,16 +16,27 @@
 # limitations under the License.
 #
 usage() {
-   echo "usage: . set_release_env.sh <SUPERSET_VERSION> <SUPERSET_RC> <PGP_KEY_FULLBANE>"
+   echo "usage: . set_release_env.sh <SUPERSET_RC_VERSION> <PGP_KEY_FULLBANE>"
+   echo "example: . set_relese_env.sh 0.35.2rc1 myid@apache.org"
 }
 
-if [ -z "$1" ] || [ -z "$2" ] || [ -z "$3" ]; then
+if [ -z "$1" ] || [ -z "$2" ]; then
   usage;
 else
-  export SUPERSET_VERSION="${1}"
-  export SUPERSET_RC="${2}"
-  export SUPERSET_PGP_FULLNAME="${3}"
-  export SUPERSET_VERSION_RC="${SUPERSET_VERSION}rc${SUPERSET_RC}"
+  if [[ ${1} =~ ^([0-9]+)\.([0-9]+)\.([0-9]+)rc([0-9]+)$ ]]; then
+    VERSION_MAJOR="${BASH_REMATCH[1]}"
+    VERSION_MINOR="${BASH_REMATCH[2]}"
+    VERSION_PATCH="${BASH_REMATCH[3]}"
+    VERSION_RC="${BASH_REMATCH[4]}"
+  else
+    echo "unable to parse version string ${1}. Example of valid version string: 0.35.2rc1"
+    exit 1
+  fi
+  export SUPERSET_VERSION="${VERSION_MAJOR}.${VERSION_MINOR}.${VERSION_PATCH}"
+  export SUPERSET_RC="${VERSION_RC}"
+  export SUPERSET_GITHUB_BRANCH="${VERSION_MAJOR}.${VERSION_MINOR}"
+  export SUPERSET_PGP_FULLNAME="${2}"
+  export SUPERSET_VERSION_RC="${SUPERSET_VERSION}rc${VERSION_RC}"
   export SUPERSET_RELEASE=apache-superset-incubating-"${SUPERSET_VERSION}"
   export SUPERSET_RELEASE_RC=apache-superset-incubating-"${SUPERSET_VERSION_RC}"
   export SUPERSET_RELEASE_TARBALL="${SUPERSET_RELEASE}"-source.tar.gz
@@ -34,6 +45,6 @@ else
 
   echo -------------------------------
   echo Set Release env variables
-  env | grep SUPERSET
+  env | grep ^SUPERSET_
   echo -------------------------------
 fi